Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace.
Amazon’s Brand Registry will:
- Provide brand owner greater control over your listing content. Increase visibility of your products through alternative advertising routes and interactive media.
Amazon’s Brand Registry will not:
- Gate your brand or limit other sellers from selling it.
- Allow you to whitelist/blacklist other sellers from selling your brand.
- Allow someone other than you, the brand owner, to submit infringement claims against other sellers