Brand Protection

Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace.

Amazon’s Brand Registry will:

  • Provide brand owner greater control over your listing content. Increase visibility of your products through alternative advertising routes and interactive media.

  • Offer a separate, more efficient, internal team to fix incorrect listing contributions and variations.

  • Offer a dedicated internal team to handle your IP infringement claims.

  • Grant you access to A+ Content to improve the content display on product listings.

Amazon’s Brand Registry will not:

  • Gate your brand or limit other sellers from selling it.

  • Allow you to whitelist/blacklist other sellers from selling your brand.

  • Allow someone other than you, the brand owner, to submit infringement claims against other sellers