Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace.
Amazon’s Brand Registry will:
Provide brand owner greater control over your listing content. Increase visibility of your products through alternative advertising routes and interactive media.
Offer a separate, more efficient, internal team to fix incorrect listing contributions and variations.
Offer a dedicated internal team to handle your IP infringement claims.
Grant you access to A+ Content to improve the content display on product listings.
Amazon’s Brand Registry will not:
Gate your brand or limit other sellers from selling it.
Allow you to whitelist/blacklist other sellers from selling your brand.
Allow someone other than you, the brand owner, to submit infringement claims against other sellers