Brand Protection

Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace.
Amazon’s Brand Registry will:
  • Provide brand owner greater control over your listing content. Increase visibility of your products through alternative advertising routes and interactive media.
  • Offer a separate, more efficient, internal team to fix incorrect listing contributions and variations.
  • Offer a dedicated internal team to handle your IP infringement claims.
  • Grant you access to A+ Content to improve the content display on product listings.
Amazon’s Brand Registry will not:
  • Gate your brand or limit other sellers from selling it.
  • Allow you to whitelist/blacklist other sellers from selling your brand.
  • Allow someone other than you, the brand owner, to submit infringement claims against other sellers