Brand Protection

Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace.

Amazon’s Brand Registry will:

• Provide brand owner greater control over your listing content. Increase visibility of your products through alternative advertising routes and interactive media.

• Offer a separate, more efficient, internal team to fix incorrect listing contributions and variations.

• Offer a dedicated internal team to handle your IP infringement claims.

• Grant you access to A+ Content to improve the content display on product listings.

Amazon’s Brand Registry will not:

• Gate your brand or limit other sellers from selling it.

• Allow you to whitelist/blacklist other sellers from selling your brand.

• Allow someone other than you, the brand owner, to submit infringement claims against other sellers

Sign up for Brand RegistryAdd another account or market to Brand RegistryUpdate product listings with Brand Registry SupportCounterfeit complaints via Brand Registry