Deals can be a great way to get additional product visibility, but generally require a discount of at least 20%. We'd recommend including your best selling products for maximum impact.
Lightning Deals are the most common, they last for 7 hours and cost $25-$50 to run. 7 Day Deals are more expensive and run for a longer period, and could be good for bigger events.
You can submit deals all through the year, but we'd recommend running during Prime Day or Black Friday event periods.
Not all products are eligible for Lightening Deals, so you'd need to check eligibility on the deals page.