Coupons & Vouchers
Coupons give discounts on a single product or a set of products by % or $. When offering a coupon, your product will have a small orange voucher badge, which can help increase visibility.

To be eligible for vouchers, you must be a Professional seller with at least a 3.5 Seller Rating. Products must meet the following criteria:
  • Must average at least a 2.5-star rating on Amazon for products with 1–4 reviews
  • Must average at least a 3-star rating on Amazon for products with 5+ reviews
  • Products with 0 reviews are eligible
  • Can be Seller-Fulfilled, Fulfilled by Amazon or Seller-Fulfilled Prime
  • Must be in new condition

  1. 1.
    Go to Advertising, and then select Coupons or Vouchers.
  2. 2.
    Click Create a new coupon/ voucher on the dashboard.
  3. 3.
    Using the menu on the left hand side, search for the products you want to add to the voucher and click Add to coupon/voucher. The products you added to your voucher will move to the right-hand side of the screen.
Choose between Percentage Off and Money Off discounts. Enter the discount you would like to offer. This value has to be a percentage for Percentage Off and a USD/GBP amount for Money Off discounts. The minimum and maximum discounts for coupons/vouchers are 5% and 80% respectively
Set a budget for your coupon. For details, see How do coupon budgets work? Click Continue to next step.
Select a title, start date and end date for your coupon. You can also choose to target your coupon to a customer segment from this step. For details, see How does coupon targeting work? Click Continue to next step.
Review your coupon and click Submit coupon.
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