Product Titles
Your product title is highly important because of how Amazon indexes search terms. It attracts the customer and impacts significantly on your ranking
The requirements are:
You should include your exact brand name.
You should include your exact product name.
You should include the variation specifics if relevant (colour, size etc.).
Titles shouldn't be longer than 200 characters.
Titles must not contain promotional phrases, such as "free shipping", "100% quality guaranteed".
Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > * ; ^ ¬ ¦
Titles must contain product-identifying information, such as "hiking boots" or "umbrella".
We recommend:
Beginning with your brand name.
Separating phrases with punctuation, for legibility. Either | or , or - .
Including the most important descriptors and keywords for your product.
Try to avoid repeating words, as this wastes keyword possibilities.
BAD EXAMPLE: The Best Chocolate You'll Ever Taste 100% Top Seller
GOOD EXAMPLE: The Chocolate Factory: Truffle Variety Hamper | Luxury Liqueur-Filled Treats | Salted Caramel, Coconut & Lime | Alcohol Cocktail Flavours | Perfect for Adults, Birthdays, Gifts | 30 Truffles in Gift Box
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