Product Titles
Your product title is highly important because of how Amazon indexes search terms. It attracts the customer and impacts significantly on your ranking
- 1.You should include your exact brand name.
- 2.You should include your exact product name.
- 3.You should include the variation specifics if relevant (colour, size etc.).
- 4.Titles shouldn't be longer than 200 characters.
- 5.Titles must not contain promotional phrases, such as "free shipping", "100% quality guaranteed".
- 6.Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > * ; ^ ¬ ¦
- 7.Titles must contain product-identifying information, such as "hiking boots" or "umbrella".
- 1.Beginning with your brand name.
- 2.Separating phrases with punctuation, for legibility. Either | or , or - .
- 3.Including the most important descriptors and keywords for your product.
- 4.Try to avoid repeating words, as this wastes keyword possibilities.
BAD EXAMPLE: The Best Chocolate You'll Ever Taste 100% Top Seller
GOOD EXAMPLE: The Chocolate Factory: Truffle Variety Hamper | Luxury Liqueur-Filled Treats | Salted Caramel, Coconut & Lime | Alcohol Cocktail Flavours | Perfect for Adults, Birthdays, Gifts | 30 Truffles in Gift Box
Last modified 2yr ago