Lightening Deals

A lightning deal is a time-bound (usually 7 hour) promotion where the item is featured with a "Lightning Deal" badge and on the Amazon Deals page.

Eligibility

  • Products must have a sales history and minimum of 3-star rating

  • Must be Prime

  • Seller must have minimum of 5 ratings per month, with a rating of 3.5-star or above.

  • Deals must include at least 65% of child variations for the clothing category

You can select the week for your Deal to run; however, you will not be able to select the date or time. Fees are usually £25 - £100 to run a deal.

Instructions

Here are the steps to take

  1. Go to Advertising > Deals > "Create a new deal" blue button

  2. You will see any deals eligible to run. This will be blank if none of your products are eligible (read here for morearrow-up-right)

  3. Select the deal that you want to run, and choose a deal week

  4. Enter the Deal Price

  5. Review & Submit

To check if the deal is approved / when it will run

  1. Go to Advertising > Deals

  2. The status of your deals will be on that dashboard. It should say "Upcoming" with the deal details in that dashboard if submitted correctly

Amazon Guides

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