Lightening Deals
A lightning deal is a time-bound (usually 7 hour) promotion where the item is featured with a "Lightning Deal" badge and on the Amazon Deals page.
Eligibility
Products must have a sales history and minimum of 3-star rating
Must be Prime
Seller must have minimum of 5 ratings per month, with a rating of 3.5-star or above.
Deals must include at least 65% of child variations for the clothing category
You can select the week for your Deal to run; however, you will not be able to select the date or time. Fees are usually £25 - £100 to run a deal.
Instructions
Here are the steps to take
Go to Advertising > Deals > "Create a new deal" blue button
You will see any deals eligible to run. This will be blank if none of your products are eligible (read here for more)
Select the deal that you want to run, and choose a deal week
Enter the Deal Price
Review & Submit
To check if the deal is approved / when it will run
Go to Advertising > Deals
The status of your deals will be on that dashboard. It should say "Upcoming" with the deal details in that dashboard if submitted correctly
Amazon Guides
Eligibility for Deals
Create a deal
Status of deal
Deal Fees
Cancel a Deal
Troubleshooting
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