Subscribe & Save

FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently for a 5-10% discount

What is Subscribe & Save?

Subscribe & Save is a great way to encourage repeat purchases by offering a small discount for regular orders. You can offer between 5% to 15% discounts for subscribe & save orders

Eligibility requirements

You need to use FBA to participate in the program.
Amazon uses the following criteria to determine product eligibility:
  • Fulfillment history and in-stock rate
  • Sales performance
  • Product category
  • Average selling price

How to enroll?

Eligible replenishable products are now automatically enrolled at a 5% discount (funded by Amazon). To check what has been enrolled or increase the discount, visit your subscribe and save dashboard:
If the option to enable Subscribe & Save does not appear in your dashboard and you believe that you have eligible, replenishable items, contact Seller Support
Some product categories, including alcohol, are not eligible for subscribe and save.

Tracking performance

You can find details of sales, subscriber numbers and forecast in Amazon's performance reports: