Subscribe & Save
FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently for a 5-10% discount

What is Subscribe & Save?

Subscribe & Save is a great way to encourage repeat purchases by offering a small discount for regular orders. You can offer between 5% to 15% discounts for subscribe & save orders

Eligibility requirements

You need to use FBA to participate in the program.
Amazon uses the following criteria to determine product eligibility:
  • Fulfillment history and in-stock rate
  • Sales performance
  • Product category
  • Average selling price

How to enroll?

Eligible replenishable products are now automatically enrolled at a 5% discount (funded by Amazon). To check what has been enrolled or increase the discount, visit your subscribe and save dashboard:
If the option to enable Subscribe & Save does not appear in your dashboard and you believe that you have eligible, replenishable items, contact Seller Support​
Some product categories, including alcohol, are not eligible for subscribe and save.

Tracking performance

You can find details of sales, subscriber numbers and forecast in Amazon's performance reports: